Luana Labs. Science-Led Skincare & eCommerce
2025
Description
We partnered with Luana Labs, a science-first skincare brand, to build a trustworthy identity and a conversion-focused DTC site. The goal: translate lab-grade rigor into a clear story customers can understand in seconds and purchase with confidence.
What we delivered
Brand foundations: positioning, tone, value props (“science before slogans”).
Visual identity: logo suite, type ramp, color system, illustration/photography direction.
Design system: buttons, cards, product modules, ingredient chips, review blocks, states.
eCommerce UX: PDP with ingredient transparency, routine helper, bundles, subscriptions.
Web build: Shopify theme, performance budget, analytics events, SEO essentials.
Packaging direction: label grid, claims hierarchy, regulatory/INCI layout rules.
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