Orbit. Structured Intelligence for the Messy Web
2025
Orbit is a developer platform that turns unstructured event streams and web data into clean, typed JSON and actionable workflows. Teams were losing time maintaining brittle ETL and glue code. Our goal was to communicate reliability and speed in under five seconds and drive free-trial signups.
What we delivered
Information architecture and narrative for the site: What it is → Why it’s safer → How it works → Fits your stack → Proof → Pricing → CTA.
Visual system: dark, developer-first theme; type ramp; color tokens; spacing grid.
Component library: comparison grid (old vs Orbit), schema/code panels, event table, integration strip, testimonial cards, pricing tiles, FAQ accordion.
Screen designs for key product moments: schema definition to typed output, event replay and exactly-once behavior, reasoning layer snippet, connectors, outgoing webhooks.
Microcopy and headings focused on outcomes and risk reduction.
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